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Jeep® and Dodge Brands Show Support for Frontline Healthcare Workers with a Special Global Broadcast

Firefighter|Essential Worker|Covid-19

The Fiat Chrysler Automobiles began a living room series in April to start engaging and motivating individuals, especially drivers, to promise to stay at home and off the streets for their own sake and others’ purposes. The ‘One World Together At Home’ all-round broadcast and digital exclusive was created to support frontline healthcare workers and continually support the fight against the coronavirus pandemic. It was broadcasted on April 18, 2020, through several platforms to be watched all over the globe. Visit Dave Warren Chrysler Dodge Jeep Ram in Jamestown, NY, and browse our online inventory today!

As automotive manufacturers, FCA believed it was their responsibility to urge drivers to stay off the streets whenever the situation permitted in order to guarantee everyone’s well-being and safety. They wanted to show their appreciation and acknowledgment of the on-call professionals and essential workers who are working relentlessly to ensure that we return safely back to normalcy.

The broadcast showed unity among all those affected by COVID-19. It also applauded and reinforced brave healthcare practitioners at the frontline doing various lifesaving jobs. This special broadcast managed to bring several artists and appearances from around the world, as well as stories from the champions of healthcare worldwide. FCA has launched two new 30-second advertisements for the Dodge and Jeep brands as part of this initiative.

The Jeep® brand video, on the other hand, was titled “Seven Continents,” directed at the entire community, telling them to remain off the roads. They made the seven slots of the Jeep grille stand for the seven continents of the world, showing everyone that we can make it through this pandemic.

Dodge brand’s video, which spanned for 30 seconds, was termed “Strength.” It meant to honor the workers who are on the frontline. The ongoing #StayOffTheRoad social media campaign for Dodge would also be anchored in this video, which shows that FCA has everyone in mind, ranging from healthcare practitioners to the drivers on the streets. FCA wants everyone to stay safe in their various homes.

Regardless of the style you desire, you will find a 2020 Jeep®, Dodge, Chrysler, and Ram model that meets each of your expectations at Dave Warren Chrysler Dodge Jeep Ram. You can also browse online for models and features. The most exciting means of experiencing what these vehicles can do is to be behind the wheel. Feel free to swing by Olean, NY, and Lyndon, PA dealerships for a new test drive today!

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